If they fail to reach such a resolution within 60 days, upon notice from either party to the other party, any dispute, claim, question or difference will be finally resolved by arbitration in Provo, Utah, by the American Arbitration Association in accordance with the provisions of its Commercial Arbitration Rules, and there is no right or authority to contest. Claim, question or disagreement to be settled on the basis of a class action. The judgment on the arbitral award of the arbitrator(s) may be submitted to any court of competent jurisdiction. This arbitration agreement will continue to apply after the termination or expiration of the agreement. .